What Strategy would you recommend for Emirates Towers for promotion of the Chopard’s Ladies floor? Why? Keep in mind different media groups.
sabelle’s Focus Isabelle wanted to highlight Jumeirah as a trend setter. She wanted to create brand equity among current and potential women guests. This time of the year is very intense and she was running into press meetings every day with local and international journalists. Local journalists tended to focus more on food & beverages […]