Headspace vs Calm: How do Headspace and Calm differ within the mindfulness app market? What would be the positioning statements be for the two brands?
Headspace vs Calm Please respond to the questions below. How do Headspace and Calm differ within the mindfulness app market? What would be the positioning statements be for the two brands? How have their various marketing and product decisions reinforced or degraded their respective positioning? What are the pricing structures of the apps? What do […]