How would you advise senior managers of brick-and-mortar stores to respond to show rooming? How can brick-and-mortar stores compete?
This paper is for Management Information System Show rooming occurs when someone visits a brick-and-mortar store to examine and evaluate products without the intention of buying at the store. To facilitate showroom, online retailers like Amazon.com have developed a mobile app call Price Check, with this app consumers can scan the UPC product code, take […]