airlines Archives - Essay Lane

Describe the topic. What is the business issue that the case will be built upon?

Posted on April 7, 2021 by Essay-Help

Company name and brief description of what they do: Turkish Airlines, flag carrier of Turkey. Describe the topic. What is the business issue that the case will be built upon? :Turkish Airlines established itself one of the best airlines in Europe and it is known for flying to the most destinations in the world, pre-COVID-19. […]

Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines.

Posted on March 31, 2021 by Essay-Help

Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines. Be sure to align with course concepts (especially Chapters 10, 11, 14). Also, how are your selected airlines positioned in relation to their direct competitors?