Are ideas substantial? That is to say, does the analysis do more than state the obvious about the ad? Does it offer an engaging and thoughtful critique of both the benefits and drawbacks of the ad?
QUALITY OF ANALYSIS AND ORGANIZATION OF IDEAS-50 points • Are the ideas adequately developed? Is there a clear explanation or justification offered for each claim made about the ad? • Are ideas substantial? That is to say, does the analysis do more than state the obvious about the ad? Does it offer an engaging and […]