Selling Blurred Minds Client’s brief to our Agency3040 Our agency has been engaged by the Blurred Minds team to help them sell their newest development: the Blurred Minds Academy. There is a marketing budget of $20,000. The campaign should run for a 12-month period. Objective for Assignment
1 Identify competitors that help Blurred Minds compete in the market and demonstrate its unique selling proposition. Find one direct competitor and identify an indirect competitor that Blurred Minds and your work can learn from. Objective for Assignment
2 Analyze Blurred Minds – any questions you wish to ask must be asked on the dedicated Teams channel. Complete a situation analysis and a detailed persona. Objective for Assignment
3 Build a marketing campaign for Blurred Minds including a brand narrative, hourglass, customer journey map, content creation along with an implementation plan. Organizational lens for all assignments You work for Agency3040. This hypothetical marketing agency will advise Blurred Minds. Everyone will work for this agency, there are no exceptions.
