The business case should include the following:
Section Content Suggested Word Count
Introduction The focus of the paper; the approach you will take in the analysis; and the structure of your paper. About 300
Strategic Background; situation analysis About 300
Options Appraisal Solutions considered and why this one was chosen About 700
Suggested Project Outline the project you propose
Define success criteria.
Outline how the APM method will be applied
Discuss the key risks and challenges About 300
Commercial Approximate costs, funding arrangements, contractual About 300
Timescales Project delivery; benefits realization About 300
Conclusions and Implications Summarize the key elements & key benefits of the project
Outline the (medium to long term) implications for the client organization. About 300
You may wish to give some indication of the possible financial returns of the project, but this is not mandatory. Benefits generally, including customer value (value for the client) and/or social value (value for society more generally,) may be the primary consideration(s).
