Digital Landscape
Assignment – Case Study 2 on Mobile Commerce
▪ Word Limit: 1500 words (excluding cover page/table of contents,
reference/bibliography) and please add tables, images or charts/diagrams in appendix)
Please take some time to view the following four videos (at least twice) on Mobile
and Location-Based Commerce.
Video 1. Location Based Advertising (2 mins)
Video 2. M-Commerce v E-Commerce (4 mins)
Video 3. Location Based Services (4 mins)
Video 4. Location Based Marketing (3 mins)
Now consider the following questions:
1. What are the advantages/disadvantages of location-based advertising
communications discussed in Video 1.?
2. Discuss the advantages/disadvantages of M-Commerce over E-Commerce (Video
2) indicating which you think are the most important and why?
3. Discuss how the five Location-Based services mentioned in Video 3 could benefit
a typical SME of your choice?
4. We are told that Location-Based Marketing is about connecting people, places
and media (Video 4). What are the ethical considerations around businesses?
knowing every ‘place’ we visit?
