Prior to beginning work on this discussion forum, Read: Week 2 Presentation Chapter 3 of the course text, Principles of Marketing Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a product that has progressed through the four product life cycle stages. Instructions:
1.Do a web search for dead brands or products fads, use this link to choose one:
2. Pick a brand and using it as an example, explain how services differ from goods and discuss whether services go through a life cycle. -Be sure to discuss the product, place, price, and advertisement strategy for each phase of life cycle you find. -You will see these 4 P’s strategy will differ with the shift of the product to another life cycle. Include your analysis of these differences. -Additionally, the key events that mark the start and end of each phase.
