Organizing the Business
Delta Airlines
You will continue to write about the company you chose in Week 1. This week you will write on the following points below. Your submission should be approximately 2 pages long and use at least two credible resources. Research and review the website of the company you chose for most of this information needed below:
Mission Statement
Provide the mission statement.
Explain the meaning of the mission statement to the company’s employees and customers.
Strategic Goals
Identify and describe two strategic goals you have located on the company’s website.
How do the strategic goals support the mission statement?
SWOT Analysis
Identify one strength for this business.
Identify one weakness for this business.
Identify one opportunity for this business.
Identify one threat to this business.
Organizational Structure
How is the company structured? Check out Chapter 7 in your book and use any of the descriptions from the chapter to explain how the company is structured i.e. centralization versus decentralization, span of control, tall versus flat organizational structures, and/or departmentalization.
Reference:
Carter, T. (2020, December 23). The true failure rate of small businesses. Entrepreneur.
