Do NOT use any information outside of the case.
Appendix 1: Case Analysis
Case reports should fulfill 3 basic requirements.
1. Identify all pertinent issues to be addressed by management.
2. Analyze and evaluate the company’s situation–both internally and externally–with regard to the mentioned issues and potential solutions.
3. Evaluate potential alternatives against decision criteria in order to select a recommended course of action, and develop an implementation plan that is as realistic or ‘do-able’ as possible and that addresses the issues identified. It’s important to explain carefully how your recommendations and plan will correct the issues and realize the goals and opportunities that have been identified as well as outline why the solution that you have chosen is superior to the other alternatives that you have generated.
