Read the full case study here: https://hbsp.harvard.edu/tu/d3d507f4.
IMPORTANT: download a PDF for your individual use so you have enduring access to each case as each link is time limited.
Assessment questions
After you have read and analysed the case study above, answer the following questions and submit your responses in the assessment submission inbox below.
- What positioning strategy should Ippudo follow?
- What concept should the restaurant adopt?
- What menu should Ippudo introduce, and at what price range?
