Re-visit your original Lean Canvas and evaluate its desirability, feasibility and viability in light of your research in Step 3.
The evaluation of the concept should address the following:
What are the strengths and weaknesses of the idea? Is the business idea feasible i.e.
is it an opportunity?
Clearly state the outcome of your evaluation. Will you ‘iterate’/‘pivot’. Specify. Would
you proceed, why or why not?
Clear and robust evaluation using appropriate tools and justifying recommendations.
Pentagon
Hexagon
SWOT
Individual/Team
Analysis
What have you learnt about the theory and practice of successful entrepreneurship and
innovation?
