These questions require you to analyze the industry environment in which your company is based using the information you have already gathered:
1. Apply the five forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?
2. Are any changes taking place in the macro-environment that might have an impact, positive or negative, on the industry in which your company is based? If so, what are these changes, and how might they affect the industry?
These questions deal with the competitive position of your company. With the information you have at your disposal, perform the tasks and answer the questions listed:
1. Identify whether your company has a competitive advantage or disadvantage in its primary industry.
2. What are the barriers to imitating the distinctive competencies of your company?
