Investigate the impact of promotional activities on fast moving consumer goods sector.
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Project Objectives
1. Find out the impact of promotional activities on fast moving consumer goods sector.
2. Determine the influence of promotional strategies on the performance of fast moving consumer goods.
3. Briefly examine the different sales promotional techniques.
4. Examine the need for sales promotion as an effective promo tool.
5. Examine the impact of sales promotion on the competitiveness of fast moving consumer goods.
