The final project for PR 3311 is to assemble a short strategic plan document for your client company or organization. This should be about 2-3 pages and uploaded as a Word document. It should include the following sections:
-A detailed description of your client and their mission.
-Define the public relations situation or problem your client is facing.
-A detailed description of your client’s public’s — who you are targeting with your strategic plan. Use demographics. Describe what they think and how they feel about your client.
-Establish your goals and objectives. Try to have 1 goal and about 2-3 objectives.
-An outline of what strategy or strategies you will use. Describe each and how you’ll use them.
-Describe what tactics you will use. You must have 3-5 tactics that will help you execute your strategies. It’s ok to re-use what you used in Activity 2.
-Create a timeline of how you will execute your plan.
-Describe how you will evaluate your plan when it is finished to see if it succeeded or failed.
