The choice of a separate second driver from the list is more difficult. Here, I would be inclined to look at the issue that Ho, along with other bricks and mortar companies, are burdened with extremely high rent and rates costs.
They also have little choice but to pay corporation tax. It would appear that this is generally not the case for internet companies, who appear to often avoid paying taxes other than in very low rate countries. Is this fair?
Is there perhaps an ethical issue here? Why should governments allow internet companies to gain a financial advantage over high street companies?