For the pair of companies selected, you will need to use each company’s stock symbol to locate the liquidity, solvency, and profitability ratios on the MSN Money website. As part of your research, you will need to identify each company’s stock symbol for the American market.
Under the “Analysis” heading, use the Growth, Profitability, Price Ratios, Financial Health, Trading Statistics, and Management Effectiveness information to complete a 750-1,000 word comparison addressing the following:
Evaluate each company’s liquidity relative to its competitor using at least three ratios
Evaluate each company’s solvency relative to its competitor using at least two ratios
Evaluate each company’s profitability relative to its competitor using at least three ratios