Assignment Purpose
• To learn how to distinguish and articulate a critical issue(s) in an organization. Each case study will concentrate on a specific issue critical to the organization you will be working with.
• To learn how to research this issue, including questioning of participating parties and developing conflicting analytical positions and alternatives. Case studies are meant to be mimetic of real situations.
• To deepen your knowledge and understanding of course concepts by applying principles you have learned while dealing with issues of newly emerging data.
• To develop the ability to exercise judgment and discretion as you manipulate the flow of information necessary to producing the best teaching product for potential future readers and users of your case study.
Student must develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;
Synopsis/Executive Summary
• Outline the purpose of the case study.
• Describe the field of research.
• Outline the issues and findings of the case study without the specific details.
• Identify the theory that will be used
Findings
• Identify the problems found in the case by: analysing the problem, supporting your findings with facts given in the case, the relevant theory and course concepts.
searching for the underlying problems
Discussion
• Summarise the major problem/s.
• Identify alternative solutions to this/these major problem/s.
• Briefly outline each alternative solution and evaluate its advantages and disadvantages
Recommendations
• Choose which of the alternative solutions should be adopted.
• Briefly justify your choice explaining how it will solve the major problem/s.
• This should be written in a forceful style as this section is intended to be persuasive.
• Here integration of theory and coursework is appropriate.
