Strategy evaluation
Evaluate the current strategy of the organisation based on what you know of their strengths, weaknesses, opportunities and threats, derived from your PART 1 analysis and ANSOFF matrix.
Secondly, analyse why this strategy might be suitable, acceptable and feasible for the organisation
Briefly identify and justify another potential strategic direction for the organisation. Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data.
You can include the completed tools in the appendix.