Overview: This essay serves as a culmination of the skills applied to the first three essays. As each essay has focused on one specific concept, this essay will apply each one of these concepts to be graded equally.
For this essay, choose one of the following essential questions that you will use as a guide to anchor the content of your essay.
1. What are the current trends in marketing and consumer behaviors, and how might these trends evolve in the future of consumerism?
2. How has the importance of shopping malls evolved over the past few decades? Is there a chance they might make a comeback?
3. How are retailers modifying their selling trends to appeal to Generation Z consumers?
4. What lifestyle changes are some consumers making to build more happiness?
