Company G – New Product One Year Marketing Plan
1. Describe the target market for the company’s product, including two variables related to demographic information, psychographic information, or geographic information.
C. Analysis of Competitive Environment
1. Analyze Company G’s competitive environment, addressing each of the components of Porter’s Five Forces Model.
D. SWOT Analysis
1. Describe three of Company G’s strengths that would support the marketing of the new product.
Note: This description should address Company G’s strengths, not the strengths of the product itself.
a. Justify your choice of each of these elements as company strengths.
b. Identify two strengths that should be considered core competencies.
2. Describe three of Company G’s weaknesses that would undermine the marketing of the new product.
