Apply different qualitative and quantitative research techniques to inform, monitor and measure PR plans , Knowledge
Demonstrate an understanding of different research techniques and show how you have considered these in developing your plan eg focus group, interviews and show you have understood the difference between primary and secondary research . Show how you have considered measurement of the campaign against research.
Demonstrate understanding of the use of research insight to build strategy and tactics for PR campaigns, Knowledge) Clearly show the link between the research and insight you have proposed and how this has led to the tactics you have chosen for your campaign.
