Selected media spot must be one that was created within the last 5 years.
Copy/Paste the print advertisement to fit one page
Write a 3-pages single-spaced paper that analyzes the selected media spot
a. The analysis should identify in bold font the source and message factors and then explain how they are conveyed in the media spot.
b. Profile the target audience for the media spot:age, gender, and any other relevant audience characteristics
c. Explain how you would improve this media piece via altering the source and message factors so that the target audience will process the message via the central route of the Elaboration Likelihood Model.
d.Explain how the target audience will process your“improved” media spot via ELM (1
