Analyze how the firm compares to its competitors as well as the industry average.

I have attached the case study and the guidelines for the assignment. Page one is self explanatory. for pages 2-4, The frameworks I have chosen are:

1. Generic business strategy (are they cost-leader, cost focus, differentiation, or differentiation focus) and include the trade-offs.

2. Consider why firms need to grow, and evaluate different growth motives for this firm. a

3. Analyze how the firm compares to its competitors as well as the industry average. Lastly, do analysis of transfer go using 4P framework used in marketing. For the next page, refer to guidelines it is self explanatory. To wrap every thing up make suggestions and give solutions to case.