Exporting cocoa to the United Kingdom .The United Kingdom is one of the main chocolate consumers in Europe. After years of decline due to a slowdown in the chocolate industry, British imports of cocoa beans increased again in 2017.
The main supplier to the UK is the Ivory Coast, followed by Ghana. The British chocolate market is becoming more specialized; the increase in artisanal chocolate makers and high-end shops serve more demanding and educated consumers. It is also in the United Kingdom that fair trade finds its largest global market.
1.What makes the United Kingdom an interesting market for cocoa?
2.What requirements must cocoa comply with to be allowed on the market in the United Kingdom?
3.What competition do you face on the British cocoa market?
4.Through what channels can you get cocoa on the British market? Which market segments to target?
5.What are the end-market prices for cocoa?
