This assignment consists of two parts. the first assessment was done previously in the beginning of the semester and I attached below a copy of assignment 1. As for assignment 2 that I would like your cooperation on:
1. Include the buyer personas that you identified in your assessment 1 and provide customer insights .
2. Identify & justify three most suitable digital and social media channels such as YouTube, Instagram, Facebook and Website for your buyer personas.
3. Set appropriate communication objectives .
4. Develop IMC Content; Promotional Materials & Messages: this should include one-minute video advert (25%) and x3 social media posts and x1 poster. Remember Video advert will be submitted separately. And the remaining promotional material to be included in appendices.
5. Provide academic rationale and evidence of your proposed IMC Content.
