What is persuasive speaking? List and explain key components.Analyze the audience to determine appropriate emotional and personal appeals.

What is persuasive speaking? List and explain key components.Persuasive Speaking Learning Objectives

After reading this week, the student will be able to:
• Define persuasion;
• Define ethos, logos, and pathos;
• Explain the barriers to persuading an audience;
• Construct a clear, reasonable proposition for a short classroom
speech;
• Compose an outline for a well-supported persuasive speech;
• Analyze the audience to determine appropriate emotional and personal appeals.

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