For persuasive messages, strategically build your approach with a four-step process: i) capture the reader’s Attention, ii) stimulate Interest, iii) develop Desire, and iv) encourage Action.
1. What is the main reason for writing this message?
2. If I could use only one sentence to deliver the message, what would it be?
3. What is my job or role in this situation? How will the message affect me and my organization?
4. Who is the reader? How will the message affect them?
5. What other details do I know about my reader? What do they care about or need? What about potential secondary readers?
6. How do I want my audience to react when the message is read?
7. What would be the best tone for this message?
8. Should I use a subject line, and if so, what might it be?
9. What questions might my reader have about the situation?
