Organizations are increasingly aware of the importance of complex, ever-changing external forces that significantly affect them. Managers, therefore, need to widen their perspective away from the internal daily functions and activities of the organization in order to understand and cope with such factors that impact the long term grow and viability of the organization. Strategic business management is the decision making process that links an organization’s internal functions and capability with the external opportunities and threats it faces. It is a process that involves analysis, planning and action that is ever changing and evolving.
Completion of this assignment will address the following learning outcomes:
1 Critically explore the theoretical schools of strategic business and change management, with a particular focus on the role of strategy formation and the strategic planning process.
2 Evaluate and apply conceptual and practical approaches to strategic business and change management in a range of organizational settings.
3 Evaluate critically the impact and significance of macro and micro environmental influences on strategic business behavior and subsequent responses to them, with reference to available tools and techniques
6 Demonstrate the ability to think critically in relation to a particular problem, situation or strategic decision through real-world scenarios.
