Choose a company or product that would compete with your restaurant business.
Describe the overall market and potential market segments in there . Identify a market segment the competitor has targeted and explain how the competitor has differentiated itself from its competitors to position itself in the market.
What does this mean for your business?
Consider the following:
What roles do product attributes and perceptions of attributes play in the positioning of a product?
Can an attribute common to several competing brands contribute to a successful positioning strategy?
