MARKETING FUNDAMENTALS
Module Learning Outcomes
1. Assess the development of Marketing in creating value for the customer
2. Identifying the relevant stakeholders and assess their impact on the Marketing
activities of the organisation
TASK DESCRIPTION
TASK 1 (3500 words)
Write an INDIVIDUAL essay providing a critical analysis and evaluation of the following:
• Using appropriate theories and frameworks describe the Role of Marketing in Creating
Value for Customers
• Identify the Role of Stakeholders within a Global Marketing Environment and their impact
on the Marketing Activities of an Organisation
