Foundations of Marketing
Mini Marketing Project
Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements.
Consider the following:
· What information do you need to obtain from the client?
· What challenges will you face while working with them?
· How long of a marketing campaign will you run?
· Who will you reach out to in your area to help promote the opening?
· What kind of grand opening will you suggest the client have? A special event?
· Will you have the client run promotions ahead of the opening?
The requirements below must be met for your paper to be accepted and graded:
1. Write a response between 750 – 1000 words for the body of the essay (The title page, abstract, conclusion and References section are not counted toward the word requirement.) (approximately 4-6 pages) using Microsoft Word in APA style.
2. Address all parts of the mini project fully.
3. Use font size 12 and 1” margins.
