Channel distribution
What is a channel of distribution? Explain how a healthcare organization works to meet the demands of the consumers.
How is the channel of distribution effective in meeting the demands of the consumers? What improvements would you recommend to ensure the demands of the current consumers are being met within a healthcare organization of your choice?
Briefly describe the organization to provide some context to your analysis. How can the channel be improved in order to increase the consumer base that is not utilizing the products or services being offered by the organization?
Berkowitz, E. N. (2017). Essentials of Healthcare Marketing, 4th Edition.
