DEVELOPING THE MARKETING MIX
Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan Template [DOCX]:
Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan.
Develop the company’s pricing strategy including a rationale for the approach you have chosen.
Develop the company’s distribution strategy, including a rationale for the approach you have chosen.
Develop the promotional mix (message, media, sales promotion, personal selling) appropriate for the target market.
Develop your online and direct marketing plan most relevant for your product or service and target market.
Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and target market.
Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate.
