Pretend that you are the new CEO of Blue Nile, Inc., you are entrusted with growing and leading the company in a new direction, and you must design a master strategic plan.
In doing so, Briefly review the major functional areas of the business and make relevant decisions as applicable to the company.
In designing your strategy, Focus on reviewing/redesigning the mission and vision statements, identify the strategic objectives that need attention (HR, Customer Service, Marketing/Sales, R&D, IT, Production/Operation, Finances, and Accounts), and design tactics for implementation, evaluation and control.
