FIRST PARAGRAPH: Discuss the logic behind your healthcare organization’s adaptive strategies for marketing, and explain how healthcare providers can help to implement and market these adaptive strategies.
SECOND PARAGRAPH: Describe your healthcare organization’s products and product life cycle as displayed in Exhibit 7-5 on page 267 of Strategic management of healthcare organizations. Then, answer the following two questions.
In what stage of the life cycle are the organization’s products and services?
How long are the stages likely to last?
