Module 3 – Case
OVERVIEW OF THEORY IN BUSINESS RESEARCH
Case Assignment
Review the Data Collection Solutions for Applied Research webinar, presented by Dr.Indira Guzman, COB Doctoral Studies Director; and Dr. Christopher Linski, Professor of Doctoral Studies for the DBA Program. The presentation focuses heavily on qualitative research, as this method is typically the most beneficial approach to completing your DSP in away that is meaningful to your subject organization. However, it is also important for you to understand the advantages and disadvantages of all three methods.
Trident University International. (2019, June 28).
Data collection solutions for applied research
[Video]. YouTube.
Although the full presentation is valuable for completing your DSP, the first 38 minutes of the presentation—in which quantitative and qualitative methods, data sets, and instruments are discussed—are the most applicable to this assignment.
After reading the required background material and finding at least two other resources on your own, write a 5- to 7-page paper discussing the topic:
Qualitative vs. Quantitative Research
Listen
4/4/22, 7:52 AM Case – DOC600 Introduction to Doctoral Studies and Research Methods (SPR2022-1)
https://tlc.trident.edu/d2l/le/content/173104/viewContent/4480301/View?ou=173104 2/3
In your paper, you should answer the following questions using your own evaluation and critical thinking.
1. Compare and contrast qualitative and quantitative research in business research.
2. Discuss three examples of quantitative data sets used in business research.
3. Evaluate three examples of quantitative data collection instruments and data analysis tools used in business research.
4. Evaluate three examples of qualitative data collection instruments and data analysis tools used in business research.
5. Explain the pros and cons of mixed methods.
6. Discuss in more detail the characteristics of qualitative research.
