Choose a British brand within the industry (fashion/sports/beauty/cosmetics)that has incorporated its British image within one international operation of your choosing (choose one market to analyze, for example, China).
Analyse and discuss the operation using theory that has been covered during the lecture series, as well as secondary research (for example, refer to academic journal papers, company documents, reports, websites, social media etc.).
You will need to consider whether the operation was a success, or not, and whether improvements could have been made to the operation
ABOUT YOUR ASSIGNMENT
The assessment is a final written essay of 1500 – 2250 words
that will assess you upon critical aspects and analysis of the
internationalization process and decisions of a firm.
The essay weighs 80% of the overall mark
