International Business: A Strategic Perspective
Examine the international strategy of your chosen MNE (Deutsche Post/DHL) by focusing on a specific organizational challenge (global strategy and structure) and managerial challenge (managing multicultural teams) of your choice with the strategic imperatives (global HRM) topic giving your report a solid backbone.
Report must be able to demonstrate links between the 3 pillars chosen through entire structure of report.
Executive summary is also needed
Frynas J.G. & Mellahi, K. (2015) Global Strategic Management, Oxford (Third edition), Chapter 9
Lasserre, P. (2018) Global Strategic Management, Palgrave, Macmillan (Third edition), Chapter 2
Lasserre, P. (2019) Global Strategic Management, 4th Edition. Palgrave, Macmillan: London. Chapter 14