Answer one of the questions.
The word limit is 1000 words.
1. Discuss the components of the ‘marketing mix’ and the role it plays in organizations today. Using examples, explain how you would use the marketing mix in developing a marketing strategy for a new product launch.
2. Using examples, discuss the role and importance of ‘creativity’ and ‘innovation’ in organizations. As a manager what approach would be best suited to encourage and promote innovation in your company, or one known to you?
3. Outline the key elements of the ‘communication process’ and, using examples, discuss the role and importance of communication in the effective management of organizations.
4. What do you understand by teams? Using examples, discuss the steps organizations can take to build high performance teams? What are the main advantages and disadvantages of teamwork in organizations?
