Create a faux file… include the 5 areas that define a target audience .
1. Demographics – Includes age, income, gender, education
2. Geographics – Where do they live, work OR play?
3. Psychographics = Lifestyle
4. Where do they get their news/information from?, Who influences them?, How much time do they spend online?, Do they watch TV or binge on Netflix, for example?
5.How do they shop?, Where do they shop?, When do they shop?, What brands do they respect?, Are they brand loyal or first time users?, How often do they use/buy the product is there a buying cycle?
