Define sampling and explain why a sample must be drawn from the population.
• Explain the difference between probability and non-probability sampling.
• Provide examples of probability sampling: simple random, cluster and stratified techniques.
• Provide examples of non-probability sampling: judgement sampling, snowballing, purposeful, quota etc.
• Discuss the advantages and disadvantages of probability/non-probability sampling .
• Use relevant academic literature/sources to support your arguments.
