Apply appropriate strategic marketing theory and models to examine the
company & the market using suitable academic articles and texts.
• Apply appropriate strategic marketing theory, concepts and models to determine
the key strategic marketing options for the company in the future in light of the challenges faced, using suitable academic articles and texts and secondary
evidence.
• Undertake in-depth research using suitable secondary sources
• Use key marketing concepts, models and terms, referring to relevant academic
reading on strategic marketing.
• Submit as a written report – in report format
