The purpose of this final assignment is for you to reflect on your experience with the marketing simulation and what you learned about marketing strategy’s use of the 4 P’s.
This assignment summarizes your experience with the Introduction to Marketing simulation. You should review your marketing planning documents on product, prices and place.
Introduce the reflection by stating what team you were on and summarizing your team’s outcome in the simulation.
Answer the following prompts and guiding questions regarding your marketing simulation experience:
Who was the target market? What type of segmentation was used?
What features did your carbon fiber bicycle include?
How did you position your product?
Did you change the product in the simulation and if so, why?
