Pricing objectives vs pricing strategies vs pricing tactics
a). Using all the information provided in the case study, create a pricing for the new product. Describe which pricing strategy should be used for this product in this stage of its product life cycle. Provide two facts from the article to support your choice.
b). Describe two pricing tactics that would be appropriate for retailers to use with this new product for their customers. Again, provide your rationale for the choosing these two tactics.
