Intellectual Skills
By the end of the course of study, students will be able to:
Critically evaluate, analyse and synthesise a wide variety of data from disparate sources
with little guidance in order to understand the competitive marketing environment surrounding a named brand.
Competently select and apply appropriate frameworks to generate and recommend
effective customer value creation strategies & plans.
4.3 Practical Skills
By the end of this course of study, students will be able to:
Identify, gather, and analyse the appropriate data to conduct a marketing audit leading to
a reasonable & persuasive marketing plan
4.4 Transferable Skills
By the end of this course of study, students will have developed:
Confidence and flexibility in identifying and defining complex problems, and skills
in developing and communicating logical recommendations
