Promotion / Communications
How does this brand communicate their brand offering today? How would you improve this?
What are the target market(s) that this brand is now focusing on…
Identify two new segments that you recommend your brand goes after.
The new target market that this product should focus on is …..the overall size of this new opportunity is…focus FIRST on demographics and then you can go into other specific psychographic traits.
The second new target market that this product should focus on is …..the overall size of this new opportunity is… focus FIRST on demographics and then you can go into other specific psychographic traits.
