You are the manager of the business intelligence department at Insight Toys Corporation, one of the world’s largest toy manufacturers with operations across the globe. As a member of cross- functional committee, three departments managers have asked you for help in developing a case study (a visual story line) that will help the executive team for better and faster understanding of the presented information. They want to go over some facts about current business performance and then use that data to collectively make the case for a new strategy.
Instructions for report creation and marking criteria:
- Use at least six different Objects from Tables, Graphs, Controls, Analytics, Containers and Content provided by SAS Visual
- Create a Business Intelligence (BI) report with at least three sections on operations , marketing and finance . This BI report should include key facts about company’s performance on a global and regional level. These facts should include both financial and marketing related
- Decide on the appropriate visualization tool/type to use based on the data you choose, and information you intend to How will these charts be perceived by a non- technical user? What questions he/she may ask and answer with it?
- Make use of additional tools/functions such as global and local filters, text inputs, text content displays and images.
- Your final BI report should be submitted as a PowerPoint presentation
