Competencies
In this project, you will demonstrate your mastery of the following competencies:
Explain the drivers of globalization and how they impact business decisions.
Differentiate between domestic and international business environments.
Describe the factors that contribute to international market attractiveness and entry.
Scenario
You are a business analyst working at a small domestic organization that produces high-quality baseball bats. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue growth. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.
